Email Marketing 101 -Treks To Blog Success

Start Collecting Reader Emails

This class is made to help you confidently start email marketing on your blog as well as have the checklists you need to reference each time you create a new freebie + opt-in.

Course curriculum

  • 1

    Email Marketing Set Up

    • Why Every Blogger Should Consider Building an Email List

    • How Email Marketing Works- LISTEN AND LEARN (17 min)

    • Email Marketing Rules & Laws You Need to Know- Listen & Learn (10 min)

    • 8 Tips for Picking the RIGHT Email Marketing Service for You

    • Before You Join an Email Marketing Service You Have to Do This!

    • How to Have Your Domain Emails Forwarded to Gmail
  • 2

    Collecting Email Addresses with Forms

    • Deciding On How You'll Collect Email Addresses

    • The Big Debate: Single vs. Double Opt-in

    • Getting Readers to Take Action

    • The Anatomy of an Email Collection (or Opt-in) Form

    • Site Wide Freebie Set Up

    • Category Specific Freebie Set Up

    • Post Specific Freebie Set Up

    • RESOURCE LIBRARY - Setting Up & Delivering

    • CHALLENGES - Creating & Delivering

    • Quizes- Creating & Delivering

    • How to Link Pins to Email Opt-in Landing Pages

    • Giveaways- Are they effective for list growth?

    • How to Link Pinterest Pins to Email Opt-in Landing Pages

    • How To Get Your Social Media Followers On Your Email List

    • What to do if you think your freebie "isn't working".
  • 3

    Deciding On and Creating Email Opt-in Freebies

    • 6 Kinds of Offer's to Consider

    • Workshop - Understanding Freebie & Opt-in Creation

    • Decide on Your Freebie.

    • How to Create PDF's & Printable Freebies- Planners, Checklists, Workbooks, Ebooks, etc.

    • Freebie Creation PDF/Printable Checklist

    • How to Deliver Your Freebie Printable to Your Subscriber
  • 4

    Setting Up Email Marketing with Convertkit, Mailerlite or Flodesk

    • How to Use This Unit

    • Mailerlite Tips and Tricks

    • Convertkit Tips and Tricks

    • Flodesk For Email Marketing Final Review

    • Getting Started with Flodesk Email Marketing Software from Scratch- A $19 per month email service - VIDEO (15 Minutes)

    • Creating Flodesk Email Collection Forms & Pages - VIDEO ( 7 minutes)

    • Flodesk Funnels- AKA Automation/ AKA Workflows - VIDEO ( 8 min)

  • 5

    Communicating with Your Email List

    • Intro to Communicating with Your List

    • Things no one really takes the time to tell you about email marketing.

    • Writing Compelling Welcome Sequences- Listen & Learn + Printable Planner (6 min)

    • RSS Feeds- When You Don't Have the Time or Energy to Tackle Email Marketing Yet- GUIDE

    • When To Send, What To Say and How Often To Write - Printable Planning Tools + LISTEN AND LEARN (15 min)

    • 5 Types of Emails You Can Write

  • 6

    Managing Incoming Emails & Customer Service

    • Intro to Email Responses

    • How To Respond to Blog Business Email Inquiries- LISTEN & LEARN (13 min).

    • Canned Email Responses Tutorial- VIDEO (5 min)

    • Canned Response Templates

    • Wrapping Up Email Marketing 101 & Next Best Steps